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How you can avoid the high cost of CRM
failure
50-60% of CRM implementations fail, many of
them due to absence of “best practices” protocols
New online CRM certification program significantly
improves ROI rates and shows SMB’s, technology consultants
and IT professionals how to maximize business-building potential
of CRM technology and methodology
Miami, Florida – August , 2006 – Axis Integrated
Solutions and the College of Business Administration at Florida
International University today announced a strategic alliance
for an online CRM certification program that enables small to
medium-sized businesses (SMB’s), technology consultants
and IT professionals to design a highly effective CRM strategy
and implementation plan that delivers maximum ROI in the shortest
possible time frame.
This first-of-its-kind online CRM certification program commences
with the Fall 2006 session on October 2 with a registration deadline
of October 16 (register at www.axisintegratedsolutions.com). Dates
need to be updated. Manny. The program consists of eight modules
that support the following learning objectives:
- Module 1: Understanding CRM – Why do growth-oriented
companies want CRM? Includes best practices of successful CRM
initiatives.
- Module 2: Identifying the impact of CRM – Corporate
processes and culture will definitely be affected by a CRM implementation.
Anticipating and proactively dealing with the effects of change
to processes and culture is key to success.
- Module 3: Preparing your CRM strategy – Evaluation
and assessment tools are applied to determine a company’s
commitment to its customers, its readiness to adopt a CRM system,
and its strongest opportunities for success.
- Module 4: Researching, segmenting and focusing on customers
– What do customers want and need over the duration of
their relationship with a specific business? How can CRM continue
to improve customer experiences?
- Module 5: Branding customer experience – Identify
and prioritize customer-facing processes and learn how to customize
processes to brand the customer experience.
- Module 6: Integrating CRM requirements with technology
– Use redesigned business processes as foundation for
CRM technology selection and implementation.
- Module 7: Measuring CRM business performance –
Become proficient in applying best practice processes to select
and measure the right business metrics.
- Module 8: Implementing and organizing for CRM –
Includes internal marketing campaign for CRM success, and identifying
best practices in user training.
For the working professional, all eight modules can be completed
in about 6 weeks. Modules are designed to be taken in sequential
order, with each module requiring about 4 to 5 hours for completion.
Throughout the program, participants will have ongoing online
interactions with CRM and marketing faculty and experts from the
Department of Marketing at Florida International University. They
will serve as facilitators and CRM consultants. Participants will
also have the opportunity to interact online with one another
via message boards and real-time chat rooms, enabling them to
share best practices and challenges.
Upon completing the program requirements, participants receive
a certificate from the College of Business Administration at Florida
International University.
“This new certificate program directly addresses recent
statistics showing an approximate 50-60% failure rate of corporate
CRM initiatives,” said Dr. Nancy Rauseo, a CRM specialist
and instructor at Florida International University’s College
of Business Administration. “Far too many businesses jump
into the adoption of CRM without a sound strategy and implementation
plan. These critical path tools are precisely what participants
will take away from the certification program.”
"Every client wants CRM, but only one in10 is actually ready
to benefit,” said Manny Buigas, a principal at AXIS who
has personally overseen numerous CRM implementations in medium-sized
businesses. “With this new online curriculum, that number
can feasibly jump to nine out of 10 businesses ready to benefit
from CRM. I only wish this had been available five years ago when
I first entered the CRM arena.”
Go to http://www.axisintegratedsolutions.com/solutions/fiu_strategy.asp
for a free demo of the online CRM certification curriculum, or
to sign up for the Fall 2006 session commencing October 2. Register
today to beat the October 16 deadline!
About the Instructor
Dr. Nancy Rauseo is a CRM Consultant and Instructor in the Department
of Marketing, College of Business Administration, at Florida International
University in Miami.
Dr. Rauseo has extensive experience in delivering customer-focused
solutions to companies in various industries. She has held several
professional and senior management positions with consulting and
financial services organizations in the areas of sales, marketing,
operations, information technology, and organizational development.
She has managed numerous large accounts and clients during her
professional career as well as managed entire business units.
Prior to starting a teaching & consulting career, she was
responsible for designing and implementing CRM processes, technology
and performance strategies, including change management and job
design.
Florida International University is an accredited (AACSB) public
research university.
About AXIS Integrated Solutions
AXIS Integrated Solutions (AXIS) is a business advisor, a systems
integrator and business solutions provider, with offices in Miami,
St. Louis, Kansas City and Chicago. Our group of experienced professionals
assist medium sized enterprises reach their goals and create value
for their customers. We believe our role is that of a catalyst,
helping your organization help itself.
Our goal is to empower our clients by aligning their business
strategies and operating models with an integrated business solution
to gain efficiencies, maximize customer value and gain a sustainable
competitive leadership advantage. Our proven methodology provides
our clients with a blueprint and set of business tools for closing
the gap between actual and potential performance.
Our team of professionals at AXIS consists of experienced consultants
with deep industry and solution expertise and strong educational
backgrounds including Certified Public Accountants, Systems Engineers,
Industrial Engineers, with post-graduate degrees in business administration
and marketing. Our goal is to transfer our knowledge and expertise
to your organization. Contact us online at www.axisintegratedsolutions.com,
or by phone at 305.418.9440.
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