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 Solution
Why Online Education?
Convenience. Flexibility. Results.
This is the first CRM online program tailored for the working professional. Why spend money on travel and accommodations when you can learn on your own time? Put the resources of an accredited research university, with a strong global presence, at your fingertips. Technology-enabled collaborative learning gives you a flexible way to gain the knowledge you need to implement CRM and communicate with fellow professionals and CRM experts the way you like to learn: actively.
PROGRAM FACILITATION
Throughout the program, you will have ongoing online interactions with well-known CRM and marketing faculty and experts from Florida International University (FIU). They will serve as your facilitators and CRM consultants.
You will also have the opportunity to interact online with other program participants through online message boards and real-time chat rooms, enabling you to share best practices and challenges. For the duration of the program, we will create a REAL learning community!
For the working professional, all seven modules can be completed in about 6 weeks. Modules should be taken in sequential order. Each module will require about 4 to 5 hours of your time, divided into smaller learning units. This makes it easy to pick up where you last left off.
Upon completing the program requirements, you will receive a certificate from the College of Business Administration at Florida International University.
PROGRAM DATES
2008 (1 session)
2009 (4 sessions)
PARTICPANTS
This program is designed for any professional interested in building a long-term, loyal customer base. Participants generally represent:
- Executives, directors, and managers of marketing, sales or service-related departments
- Functional or IT professionals and management responsible for the implementation and ongoing maintenance of CRM initiatives
- IT and management consultants
You will also have access to many on-the-job training tools and resources, including checklists, assessments, templates, and more. The idea is for you to be able to apply everything you learn in this program as you go along.
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